Buick Avenir Concept Delights at NAIAS

Buick Avenir at the NAIAS

Buick Avenir at the NAIAS

Just when we thought we’d seen everything Buick had to offer, they went and surprised us again. The automaker unveiled its Cascada Compact convertible at the 2015 North American International Auto Show in Detroit last week, and pretty much everyone thought that that would be it from Buick. That is, until the automaker unveiled its surprise: the Avenir concept.

The Avenir concept is poised to become Buick’s flagship full-size sedan – and ties together modern technology, high-end luxury, and elements inspired by Buicks from years past. The most obvious distinction is the Avenir’s departure from the modern Buick grille we’ve come to expect. Instead, a brand new grille could be an indication of the future direction of the Buick design language.

The grille is “a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be,” said Michael Simcoe, vice president of design for GM’s International Operations, in a news release.

Besides the new grille, some of the Avenir’s other notable features include personal seating for four, full LED exterior lighting, 21-inch wheels, a 12-inch-diagonal color touch screen with next-generation Buick IntelliLink infotainment, ionic cabin air filtration, mobile device wireless charging, and OnStar 4G LTE with Wi-Fi hotspot.

The Avenir takes Buick luxury to the next level, and here at Paul Sur Buick GMC, we can’t wait to learn more. Stay tuned for more updates as we get them!

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