Buick is gearing up for a Knife Fight!
Recently, the American car manufacturer announced a unique partnership with the Esquire network, in which Buick crossovers and sedans will be ”organically” integrated throughout season three of the network’s hit culinary show Knife Fight.
The show features star chef Ilan Hall, who hosts a cooking competition, in which the participants have one hour to prepare a meal using mystery ingredients.
So just how does Buick fit in?
Throughout the season’s 15 episodes, Buick will be featured in “pantry tours” highlighting the newest features of the Buick Regal GS and the automobile will also be used to chauffer chefs around Brooklyn.
“This partnership strategically connects both audiences through an immersive 360-degree solution with custom content and illustrates Esquire Network’s unique advertising opportunities,” said Deena Stern, SVP, marketing solutions E! and Esquire Network
Be sure to catch Buick on Knife Fight Season 3 which premiers May 26th – and if you find you are craving more Buick, come visit Paul Sur Buick GMC, where we can satiate your appetite for luxury and performance!