Buick is gearing up for a Knife Fight!
Recently, the American car manufacturer announced a unique partnership with the Esquire network, in which Buick crossovers and sedans will be ”organically” integrated throughout season three of the network’s hit culinary show Knife Fight.
The show features star chef Ilan Hall, who hosts a cooking competition, in which the participants have one hour to prepare a meal using mystery ingredients.
So just how does Buick fit in?
Throughout the season’s 15 episodes, Buick will be featured in “pantry tours” highlighting the newest features of the Buick Regal GS and the automobile will also be used to chauffer chefs around Brooklyn.
“This partnership strategically connects both audiences through an immersive 360-degree solution with custom content and illustrates Esquire Network’s unique advertising opportunities,” said Deena Stern, SVP, marketing solutions E! and Esquire Network
Be sure to catch Buick on Knife Fight Season 3 which premiers May 26th – and if you find you are craving more Buick, come visit Paul Sur Buick GMC, where we can satiate your appetite for luxury and performance!
2015 GMC Canyon at the Chicago Auto Show
There are few pickup trucks in the industry that offer a luxury interior, even in their lower trims—unless you’re looking at the GMC Canyon midsize pickup. Through a combination of innovative technologies, a simple yet sophisticated design, and a multitude of soft-touch surfaces, the Canyon has earned itself a spot on Ward’s 10 Best Interiors list, showcasing its luxurious interior that is offered for a low price.
“It’s important that great interiors be available in every class of vehicle, not just luxury models that most consumers will never be able to afford,” said Drew Winter, Editor-in-Chief of WardsAuto World. “The Canyon demonstrates that shoppers need not buy a loaded full-size pickup to get lots of soft surfaces, a Bose audio system, supple and durable leather, an easily navigated touchscreen, and advanced safety features.”
The GMC Canyon beat out 42 other new vehicles’ interiors to earn a spot on Ward’s 10 Best Interiors list. This popular pickup truck combines top-notch technology with available OnStar 4G LTE with Wi-Fi hot spot, an eight-inch color touchscreen radio, and a multicolor driver information center display.
To see the GMC Canyon’s award-winning interior, stop in to Paul Sur Buick GMC today!