Buick’s made a name for itself by offering entry-level vehicles at near-mass market vehicle prices. Now, with Buick sedan sales falling, the offers are about to get even better. With consumers turning to crossovers amidst low gas prices, fuel-efficient sedans and coupes are left on lots. In an effort to move more sedans, Buick has dropped the price of the midsized Regal.
The largest cut in the 2016 Buick Regal’s price hit the highest trim, the GS. With the $3,300 reduction, the sedan comes in at $34,990. That isn’t the only price cut. Other trims are also dropping $1,000 to $2,500 in price for the 2016 model year.
“We have to take a step back and make sure we have the basics right,” said Duncan Aldred, head of the Buick brand in the US. “The Regal pricing was out of line.”
There’s still time for Buick to refresh and retool its United States lineup though. China is the brand’s largest market. Over 919,000 vehicles were sold in the country in 2014 alone. In the United States, the number of Buicks sold in 2014 fell under 230,000.
We here at Paul Sur Buick GMC are proud to see Buick taking a fresh look at the US lineup to offer customers a better deal than ever before!